A selection of notable projects from over a decade of commercial work, TV campaigns, brand content, and animated spots for clients across Europe, Africa, the US, and Asia. From award-winning character animation to photorealistic VFX integration, with fast turnarounds, high creative standards, and the need to wear multiple hats on every project. This page highlights a curated selection; the full body of work spans 100+ projects.
Animated TV commercial featuring adorable Master Good firefly characters who dislike cold weather. A follow-up to the original award-winning campaign, expanding the character universe with new firefly personalities. Created in collaboration with Roman Klis Design GmbH (Germany), directed by Paul Meyer.
Happy Holidays โ TV Spot
Master Goodยฎ is a registered trademark of Master Good Ltd. Produced at Luma Animation for Roman Klis Design GmbH.
Animated TV spot following a screen-addicted teenage chicken who rediscovers outdoor play with friends on a free-range farm. The team conducted field research with actual free-range chickens, studying their movements and unique characteristics to inform the animation. Created with Roman Klis Design GmbH, directed by Paul Meyer.
GenZ Chicken โ TV Spot
Master Goodยฎ is a registered trademark of Master Good Ltd. Produced at Luma Animation for Roman Klis Design GmbH.
CG Supervisor on the Castle Double Malt TV campaign for SABMiller, a flagship South African beer brand. Live-action plates were enhanced with CG set extensions, atmospheric effects, and product visualisation to elevate the visual scope of the spot.
Castle Double Malt โ TV Ad
Castleยฎ and Castle Double Maltยฎ are registered trademarks of AB InBev. Produced at Luma Animation.
CG Supervisor on VFX-heavy TV campaigns for Chicken Licken, one of South Africa's most recognised fast food brands. Oversaw CG environment builds, creature effects, and live-action VFX integration. Worked closely with directors, agency producers, and partner studios like BlackGinger, coordinating across departments to deliver complex shots under tight broadcast deadlines.
Big John โ TV Ad
Chicken Lickenยฎ is a registered trademark of Taste Holdings Ltd. Produced at Luma Animation.
Animated campaign for MTN Supersonic featuring 3D character design with strong silhouettes and distinct personalities. Each character received careful attention to personality development to create memorable, toylike characters. Created in collaboration with agency VMLY&R.
SuperSonic โ #WeLoveSimple
MTNยฎ and SuperSonicยฎ are registered trademarks of MTN Group Limited. Produced at Luma Animation for VMLY&R.
Character animation and VFX for brands across Ghana, Nigeria, the US, Indonesia, the UK, and Europe. Working across time zones and approval processes, delivering broadcast-quality CG from Johannesburg to international markets.
Cowbell Creamier
Dole Fruit Dippers
Dupixent
ABC Alkaline โ "Because I Am"
ABC Alkaline โ Indonesia
Lucozade
Cowbellยฎ is a registered trademark of Promasidor Holdings. Doleยฎ is a registered trademark of Dole plc. Dupixentยฎ is a registered trademark of Sanofi/Regeneron. ABCยฎ is a registered trademark of PT International Chemical Industry. Lucozadeยฎ is a registered trademark of Suntory Beverage & Food Ltd. Produced at Luma Animation.
Houdini crowd simulations and creature effects for the ABC series Of Kings and Prophets, an international film and television production.
Houdini Crowd Sim โ Philistine Army
Creature Effect โ Vulture Attack
Of Kings and Prophets is a production of ABC Studios / The Firm. Produced at Luma Animation.
Texture and lighting work on the Kemps dairy campaign, bringing CG cows to life with photorealistic fur, skin shading, and natural lighting integration for the US market.
Kemps โ It's the Cows!
Kempsยฎ is a registered trademark of Dairy Farmers of America, Inc. Produced at Luma Animation.
A selection of South African TV commercials spanning character animation, VFX, and product visualisation. The bread and butter of daily studio work that built the foundation for everything else. Earlier work (pre-2015) was produced in Softimage XSI before the studio's transition to Houdini.
MonsterTruck
Restaurant
Psychologist
Soccer Fan
Hippo.co.zaยฎ is a registered trademark of Hippo.co.za (Pty) Ltd. OUTsuranceยฎ is a registered trademark of OUTsurance Insurance Company Ltd. Produced at Luma Animation.
My first major VFX project in the industry. Contributed VFX, lighting, shading, and simulation work to this Bollywood superhero blockbuster starring Shah Rukh Khan. The studio was one of the early beta testers for Solid Angle's Arnold renderer, using it in production before its public release. The film won the National Film Award and Filmfare Award for Best Special Effects.
VFX Breakdown โ Luma Animation
Ra.Oneยฎ is a property of Red Chillies Entertainment Pvt. Ltd. Produced at Luma Animation.
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