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Visit Qatar

RoleVFX Supervisor
ClientVisit Qatar
Agency & ProductionThe Edge
StudioOut the Fox & Luma Animation
DirectorGiorgio Bruni
DoPJoe Douglas
Team8 3D Artists · 7 Compositors
Year2025

VFX Supervisor on Visit Qatar's international tourism campaign, a multi-spot global release directed by Giorgio Bruni and produced by The Edge. Led 8 3D artists and 7 compositors on a campaign featuring David Beckham that ran across cinema, broadcast television, and digital platforms including Netflix.

Houdini Nuke Karma

A World of Events Landing in Qatar — Visit Qatar

Behind the Scenes — Unforgettable Moments

VFX Supervision

Supervised VFX across the full pipeline, bridging Out the Fox and Luma Animation from look development through compositing. Coordinated 8 3D artists and 7 compositors through multiple simultaneous spots, each with its own locations, lighting, and talent, on an international broadcast schedule.

Beckham Green Screen Integration

Beckham was unavailable for the Qatar shoot, so all of his footage was captured separately on green screen. We composited him into every plate, matching lighting direction, colour temperature, ground shadow, lens character, and camera movement. Conditions varied too much from plate to plate for any batch approach, so each shot got individual treatment.

Multi-Talent, Multi-Spot Scale

The campaign also featured Hande Erçel, Sir Mo Farah, Ons Jabeur, Anirudh Ravichander, and Chef Nobu, each with their own spot and VFX requirements. Keeping the look consistent across all of them simultaneously was the main organisational challenge.

Full CG Pipeline

Luma also delivered full CG environments and simulation where practical locations were extended or replaced: look development and shading for hero assets, Karma rendering, Houdini FX for atmospherics, and final Nuke compositing.

Press & Coverage

Kings of Jo'burg → Headspace → Shaka iLembe → Portfolio →

Open to EU and UK supervision roles from October 2026.

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